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ETHICAL PURE COMMERCIAL PRIZE

The 'Ethical Pure' Commercial Prize for the Best New Womenswear brand 2008 will be awarded to one mid to high end womenswear brand. The winner will receive a free 6 square meter stand to show their collection at Pure London together with pre-show marketing and web profile on the Pure website.

New in February 2009, Pure London will include an edited ethical section called Ethical Pure. Showcasing stylish and on-trend clothing, footwear and accessory collections, Ethical Pure is launching in response to demand from buyers for more fashion with a conscience. Ethical Pure brands are selected for their good practice and belief in style without compromise and must adhere to recognised criteria to qualify for this section.