Ozwald Boateng, the first tailor to stage a catwalk show in Paris, is coined with revolutionizing the most famous street in the world for Men's tailoring.

 Ozwald Boateng sees himself as both tailor and a designer and in being so, coined the term 'bespoke couturier'. He has re-written established perceptions of the row by redefining the cut of the traditional suit and fused those expert cutting skills with, colour to enhance the experience for the wearer.

With his more contemporary twist on the classical form, this distinctive approach to menswear design has helped to forge a new appreciation for Savile Row and also draw in a younger demographic. Ozwald’s love of texture in the cloths he uses offers an understated form of uniqueness and elegance in an essentially classical tailoring scene.