Pure is the UK's largest and one of Europe's most exciting fashion trade events for womenswear, young creative brands, footwear and accessories. Pure Ethical, an area dedicated to the growing number of design-led ethical fashion brands, will be launched in 2009.  

Pure is supporting the ‘Ethical Pure’ Commercial Prize for the Best New Womenswear brand 2008. The prize will be awarded to one mid to high end womenswear brand at the Awards. The winner will receive a free 6 square meter stand to show their collection at Pure London together with pre-show marketing and web profile on the Pure website.